Posted on August 3rd, 2010 at 3:31 AM by Wan
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The main use of Enterprise 2.0 within an organization is to improve productivity and efficiency. The ability to unleash mashup capability within an organization can be compelling indeed. The organisational structure of Enterprise 2.0 can help us to provide new views of organization data that we cannot even imagine yet.

It is interesting to see how organisation like Lotus Greenhouse meets the needs of a technology savvy business community in a different approach. By using their mashup strategy called Mashup Center, it combines the power of managing data from across the enterprise with an easy-to-use mashup interface that enables users to drag and drop widgets which uses McAfee’s SLATES concept. These can be connected to RSS feeds, other mashups, wired together and published for future use.  It provides a complete and robust set of tools. The overall strategy is purely based on user-friendly tools that allow users to get started and be productive instanteanously.

Source: Bernal, 2010

In relation to Wikinomics business models, Greenhouse opens a social network for social interaction and collaboration between customers, business partners and IBM. It serves as a focal point for Greenhouse to provide thought and technical leadership in the colloborative space. It enables users to try out available products and features in a live environment as well as inviting peers to collaborate and seek solutions for their business needs.  By being open, they can provide feedback and help drive desired product features. In addition, they can learn new information about interaction, features and opportunities through best practices. By acting global, Greenhouse can engage directly with users and invite them to participate in a community to help provide a vast amount of experience. According to Bernal (2010), it has more than 30,000 registered users, 1,000 blogs with 20,000 customers participating through comments and tagging, nearly 1,000 communities and more than 3,000 average visitors per day.

Source: Bernal, 2010

Also, another excellent example of organisation that uses Enterprise 2.0, is a broadcaster located in Hong Kong called RTHK. They had embedded web 2.0 core tools and technologies into their website. I have site visited their broadcasting complex few years back and I was very impressed with what they have been doing lately. They have setup a podcast station to the community and allows personalised customization for each individual users. Readers can select a list of tags provided in a tag cloud.  With “RTHK on the Go“, it leverages software above level of a single device that allows the community globally to access the content application anywhere at any time from a their phone. Information with voice, pictures, video and text are streamed over any media devices. Viewers can watch prime time news, weather and stock market information. This is a natural extension of services on the ubiquitous mobile phones. It is where videos are interactively accessible anywhere. It offers services that build up communities and brand awareness. For instance, users can take part in a community chat with themed rooms.

For those who prefer to read content in their own language, there is a bilingual language option provided at the site. Also, those who prefer to view in a simple plain interface, they could select it in text mode as well as a site map for being a lightweight application model. RTHK harnesses collective intelligence, which allows user contribution as part of their “architecture of participation”.  This is made possible by participating in their blog where user can have their say immediately on RTHK’s press release.  Anyone who register the site can upload contents for being a citizen journalism. News can be subscribed via email or phone and users can receive latest news headlines in three sessions a day. It can be shared with friends by choosing Facebook, Google, MSN, Delicious or Twitter.

RTHK from Wan Harris on Vimeo.

As part of being perpetual beta, RTHK provides a new platform called “my RTB +Beta“. What’s so cool about this platform, it’s like having your own personalised TV. It offers new subscribed services on TV programmes like drama or documentary for viewers who demand for “What I want to watch, When I want to watch”. RTHK delivers true VoD to subscribers by allowing them to watch any pre-loaded program at anytime from anywhere. By empowering mashups technology, the community can get the latest news report updates, weather information and amazing podcasts using RTHK’s widgets. This micro app brings more convenient and fun to users where it can be downloaded either on a MacOS or Windows platform.

Get ready to blow your mind away! This last example that would mesmerize everyone is an enterprise that uses a 3D suit design. Forget tape measures. The future of tailoring is lasers! A tailor based in london uses revolutionary 3D body scanning to measure their customer in one easy, five-minute visit. According to Jon Buni, managing director of Tailormadelondon, “The company is born out of the idea of bringing elite tailoring back to the masses”. It’s suit scanner is based on Human Solution’s virtual smart LC3D body scanner. The scanner’s optical process is currently the world’s most accurate method of body measurement, capable of calculating over 1,000 body dimensions in a single sitting. The scan takes under ten seconds and produces a 3D image of the subject’s body. According to the Jon Buni, the scanner is about the size of a changing room cubicle and uses eye-safe lasers to create an accurate image of your body. The device and its software cost nearly US$300,000!

The website embeds some web 2.0 technologies, where you could provide feedback by providing ideas, questions, suggestions and many more. By using setster, customers could make appointment with the tailor as this would speed up your suit’s requirements. There are many garments to choose from the web gallery and all are handmade in Germany using cloth from the likes of Zegna, Loro Piana, Holland and Sherry. Existing clients can login their individual usernames, and get all the necessary information they would need from the tailor. I still have yet to see other tailor shops using this kind of technology.


Bernal, J. (2010). Web 2.0 and Social Networking for the Enterprise, IBM Press Pearson plc.
Buni, J. (2010). 3D suit design. Retrieved August 11, 2010.

Greenhouse, L. (2010). Where ideas come to grow. Retrieved August 11, 2010.

Platt, M. (2010). Web 2.0 in the Enterprise: The Architecture Journal. Retrieved August 10, 2010.

Pontefract, D. (2010). The Org Structure of Enterprise 2.0. Trainingwreck  Retrieved August 3, 2010.

RTHK (2010). Radio Television Hong Kong. Retrieved August 11, 2010.

Wikipedia. (2010a). Web Widget. Retrieved August 3, 2010.

Wikipedia (2010b). Video On Demand. Retrieved August 11, 2010.