Posted on September 21st, 2010 at 1:39 AM by Wan
Posted on September 8th, 2010 at 7:57 AM by Wan
Listen with webreader

Posted on August 17th, 2010 at 4:12 AM by Wan
Listen with webreader

What better way for me to start talking about my own REAL organisation! Radio Television Brunei (RTB) was born in 1957. Half a century later it has come a long way from those pioneering days. Of course, back then, RTB was only about Radio, but it was proud of its transmission of TV in full color being added to the organization’s repertoire in 1975.  The arrival of television in 1975 not only provided a wide range of new opportunities for new services, but also related challenges in terms of developing or acquiring technical and production abilities using Information Technology capabilities. As a government owned broadcasting station, Radio Television Brunei is one of the key means of communication between His Majesty’s Government and the people of Brunei Darussalam. Therefore, this media communication is a prime mission of RTB.

Radio Television Brunei from Wan Harris on Vimeo.

The impact of social media in the 21st century has arrived with a need to address the challenges of the globalisation, information and communication technology age. In the era of digitalisation, RTB felt the impact of digital technology in all walks of life. The trends of broadcasting and IT industry are changing very fast due to the development and convergence of digital technology. Consequently, RTB’s mission changed to: “To inform, to entertain, to educate, to inspire and to interact anytime, anywhere and in any way”. Digital television using broadcasting 2.0 technology has transformed television viewing experience from the existing analog TV. It provides a better picture, higher picture resolution and improved sound quality. Thus, RTB offers multiple programming choices, new features and interactive capabilities such as:

  • Video on Demand (VoD); new subscribed services on movies for viewers who demand for “What I want to watch, When I want to watch”. RTB delivers true VoD to subscribers by allowing them to watch any pre-loaded program at anytime from anywhere. It also delivers thousands of hours of VOD content to their users.
  • By leveraging the software above level of a single device, TV Mobile allows RTB to broadcast contents to hand-sets such as mobile phones, Smartphones, netbooks and other digital devices. This is a natural extension of services on the ubiquitous mobile phones. It is where videos are interactively accessible anywhere. It offers services that build up communities and brand awareness. For instance, users can take part in a community chat with themed rooms. All of this is made possible by implementing Digital Video Broadcasting – Handheld (DVB-H).

In radio stations, IT is widely used by deejays for monitoring and playing music, dedications and greetings. They can now interact with their fans and listeners much more closely through social networking web applications such as Facebook, Twitter, MSN live chat and many others. By listening to live Netradio (audio streaming services), the digital divide is reduced by allowing everyone to listen to radio over the internet. With new technology such as Digital Audio Broadcasting (DAB) radio, listeners can get more information, record it and playback it as a podcast. With internet, RTBCity brings one step forward the new era of internet broadcasting by providing a superior experience and delivering web information services and new entertainment experiences to audiences. Streaming media across intranet (used by RTB staff as shown in Figure 1) and extranet frameworks is widely used as a mode of ‘Broadcasting 2.0’.

Figure 1: Screenshot of Microsoft Sharepoint being used in RTB

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Source: RTB, 2010

As RTB move towards the future, there are numerous legal risk issues ahead to be solved if it is to remain an important player in the fields of broadcasting in Brunei Darussalam. One good example is the concern on the licensing issues that are associated with the use of social media technologies and these have not yet been resolved due to technological convergence and globalisation. In addition, content protection is also an another important issue. Today, it’s much easier to copy digital content and reproduce several copies without any loss of quality. Hence, content piracy is never been more easier. As a result, most content copyright owners are very reluctant to sell content to RTB who do not have adequate content protection facilities in place. One way to mitigate this risk is by enforcing on copyright laws and intellectual property rights.

The advantages of broadcast 2.0 are massive as it promises many new and exciting opportunities. It will be one result of the transition to Enterprise 2.0; this is in part because of the influence of new media in the lives of all people and following on from an expansion in the range of opportunities for the people to utilize their leisure time. It is, in fact, the changes within society in the more globalised world of the 21st century. The younger generation (Gen-Y) now expects personal and functional IP interactivity for e-mail, social networking, transactions, learning and entertainment. Communication is no longer hard-wired to and from homes, kiosks, businesses, workplaces and institution because communication has become more mobile and personal.  Effective multimedia is dependent on the same core components as broadcasting. Therefore, RTB have a natural and substantial competitive advantage in the production of new interactive media.

Converging media is leaving behind broadcasters. The challenges are how to capitalize on the convergence and integrate the multimedia and interactive capabilities of the internet which has fuelled consumer expectations. The broadcast schedulers and content producers must meet these challenges by adopting and adapting many of the techniques and technologies used in the internet powerhouse through harnessing collective intelligence from the social network community (O’Reilly, 2005). Broadcasting and IT have evolved from totally different approaches. Broadcasters target mass audiences, while IT interacts on a personal basis and requires sophisticated computers. However, the reality is that the internet has combined these two industries and merged them into the telecommunication genre so as to meet consumer demand for creative services and functionality for digital media devices.

References:
Burrows, M. (2010). Understanding and managing legal risks online. [Lecture Notes].

O’Reilly, T. 2005. What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. O’Reilly Media.

Radio Television Brunei. (2010). RTBCity. Retrieved August 16, 2010.