Posted on September 21st, 2010 at 1:24 AM by Wan
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Web 2.0 is a metaphorical indication for the idea that a new generation of internet application has been developed. Web 2.0 refers to the business revolution in the computer industry caused by the shift to the internet as platform and an effort to comprehend the rules for success on that new platform (O’Reilly, 2005).  Web 2.0 business applications include blogs, wikis, RSS (Really Simple Syndication) feeds and podcasts. Blogs provide social networking and bookmarking. Wikis allow collaboration of relevant contents. RSS feeds uses aggregator to make the user’s contents available with web access. Podcasts allow anyone to listen to a list of digital medias that are relevant to them.

The innovation of Web 2.0 has changed how business organisations conduct their work over the internet. It is users-driven and offers organisations a chance to freely communicate and collaborate. Besides, business applications of Web 2.0 impact the network effects and global connection through decentralisation and rich experiences through multimedia capabilities.  Web 2.0 is an opportunity for organisations to deliver information to citizens, partners and employees in an attitude that is more sensitive, convinced and efficient than ever before. Web 2.0 can impact organisation’s services by accelerating and improving decision-making and increase adoption of online services (Kendler, 2007).

Figure 1: The relationship between web 2.0 and Enterprise 2.0

(Hinchcliffe, 2006)

Web 2.0 has changed the role of users from unilateral technologies and passive receivers of information into both senders and receivers by multidirectional applications (Carr, 2008).The implications are as followings:

  • Unlimited and egalitarian – Users can create, add, edit or delete content without permission or regulation.
  • Allowing government work processes to be more efficient, cost-effective and transparent.
  • Assisting government to be more accountable by making the data easily accessible, easy to download and ease of use.
  • Harnessing the collective intelligence within the organisations.

Figure 2: The subsets of Web 2.0

(Joining Dots Ltd., 2005)

However, one of the risk in web 2.0 applications, it do not guarantee data security. The organisation’s business will be jeopardised if data cannot be accessed from the web. It is possible that confidential data can be accessed by unauthorised person. For example, Amazon’s EC2 service suffered a massive outage in 2008 that wiped out some customer application data. The outage was caused by a software deployment that erroneously terminated an unknown number of user instances (Malik, 2008). Alternatively, an organisation could go for a hybrid approach which will require employees to familiarise with the applications’ usage relating to workflows and processes. The organisation’s policies need to be reviewed to handle the replication of data.

An organisation needs to keep up-to-date on the latest policies, news, tools and commentary for everyone. Thus, a hybrid approach is an ideal choice as compared to other options because it offers many opportunities and benefits to organisation while maximising the return of investment.


Carr, N.G. (2008). The big switch: Rewiring the world, from Edison to Google. Norton, New York.

Hinchcliffe, D. (2006). Web 2.0 definition updated and Enterprise 2.0 emerges.  Retrieved September 21, 2010.

Joining Dots Ltd. (2005). What does Web 2.0 mean.  Retrieved September 21, 2010.

Kendler,P. B. (2007). Bank Systems & Technology.  Retrieved September 21, 2010.

Malik, O. (2008). Amazon S3 Storage Service Goes Down, Still Not Up.  Retrieved September 21, 2010.

O’Reilly, T. (2005). What is Web 2.0: Design patterns and business models for the next generation of software.  Retrieved September 21, 2010.

Velte, A. T., Velte, T. J., & Elsenpeter, R. (2010). Cloud computing: A practical approach. New York: The McGraw-Hill.