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Posted on September 21st, 2010 at 1:39 AM by Wan
Posted on September 21st, 2010 at 1:24 AM by Wan
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Web 2.0 is a metaphorical indication for the idea that a new generation of internet application has been developed. Web 2.0 refers to the business revolution in the computer industry caused by the shift to the internet as platform and an effort to comprehend the rules for success on that new platform (O’Reilly, 2005).  Web 2.0 business applications include blogs, wikis, RSS (Really Simple Syndication) feeds and podcasts. Blogs provide social networking and bookmarking. Wikis allow collaboration of relevant contents. RSS feeds uses aggregator to make the user’s contents available with web access. Podcasts allow anyone to listen to a list of digital medias that are relevant to them.

The innovation of Web 2.0 has changed how business organisations conduct their work over the internet. It is users-driven and offers organisations a chance to freely communicate and collaborate. Besides, business applications of Web 2.0 impact the network effects and global connection through decentralisation and rich experiences through multimedia capabilities.  Web 2.0 is an opportunity for organisations to deliver information to citizens, partners and employees in an attitude that is more sensitive, convinced and efficient than ever before. Web 2.0 can impact organisation’s services by accelerating and improving decision-making and increase adoption of online services (Kendler, 2007).

Figure 1: The relationship between web 2.0 and Enterprise 2.0

(Hinchcliffe, 2006)

Web 2.0 has changed the role of users from unilateral technologies and passive receivers of information into both senders and receivers by multidirectional applications (Carr, 2008).The implications are as followings:

  • Unlimited and egalitarian – Users can create, add, edit or delete content without permission or regulation.
  • Allowing government work processes to be more efficient, cost-effective and transparent.
  • Assisting government to be more accountable by making the data easily accessible, easy to download and ease of use.
  • Harnessing the collective intelligence within the organisations.

Figure 2: The subsets of Web 2.0

(Joining Dots Ltd., 2005)

However, one of the risk in web 2.0 applications, it do not guarantee data security. The organisation’s business will be jeopardised if data cannot be accessed from the web. It is possible that confidential data can be accessed by unauthorised person. For example, Amazon’s EC2 service suffered a massive outage in 2008 that wiped out some customer application data. The outage was caused by a software deployment that erroneously terminated an unknown number of user instances (Malik, 2008). Alternatively, an organisation could go for a hybrid approach which will require employees to familiarise with the applications’ usage relating to workflows and processes. The organisation’s policies need to be reviewed to handle the replication of data.

An organisation needs to keep up-to-date on the latest policies, news, tools and commentary for everyone. Thus, a hybrid approach is an ideal choice as compared to other options because it offers many opportunities and benefits to organisation while maximising the return of investment.


Carr, N.G. (2008). The big switch: Rewiring the world, from Edison to Google. Norton, New York.

Hinchcliffe, D. (2006). Web 2.0 definition updated and Enterprise 2.0 emerges.  Retrieved September 21, 2010.

Joining Dots Ltd. (2005). What does Web 2.0 mean.  Retrieved September 21, 2010.

Kendler,P. B. (2007). Bank Systems & Technology.  Retrieved September 21, 2010.

Malik, O. (2008). Amazon S3 Storage Service Goes Down, Still Not Up.  Retrieved September 21, 2010.

O’Reilly, T. (2005). What is Web 2.0: Design patterns and business models for the next generation of software.  Retrieved September 21, 2010.

Velte, A. T., Velte, T. J., & Elsenpeter, R. (2010). Cloud computing: A practical approach. New York: The McGraw-Hill.

Posted on September 21st, 2010 at 1:01 AM by Wan
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Recently, I had the opportunity to conduct an interview with the Apple iPhone users.  The main purpose of this interview is to explore the user’s interest and understand on challenges, frustrations and success of using such a device.  According to Wikipedia (2010), “Apple has dominated 15% of Smartphones stakeholders and continues to be a threat to other Smartphones mobile market”. iPhone sales trend continue to increase as shown in figure 1. In the same way, Gartner forecasted Apple’s iOS will have a peak market share of 17.1 percent in 2011 as shown in figure 2. Contrary to these findings, a principal analyst, Leach (2010), states “Apple iPhones will remain above Android due to its unique user experience, one that consumers still find engaging and easy to use”.


Figure 1: iPhone sales worldwide.

(Wikipedia, 2010)

Figure 2: Global Market Share for Smartphones 2009-2014

Hence, I had came up with a few sets of interview questions for iPhone’s users listed as below:

  • Why did you choose the iPhone?
  • Describe your feelings about owning an iPhone?
  • What is it that most attracted you to the iPhone over other options that are available?
  • What is your experience of using the iPhone?
  • How much time do you spend on your iPhone? Is it less or more than the time you would spend with a phone if you didn’t have an iPhone?
  • Do you use social networking? Do you use it on the iPhone, and why?
  • Is there something you don’t like about the iPhone?
  • Have your social relationships changed since you got the iPhone? Why?
  • In the future would you purchase another iPhone?
  • Do you have any suggestions to people who make the iPhone or use the iPhone?

The above questions were chosen because they are a good mix of technology related issues that can lead to more in-depth conversations about the symbolism of an iPhone. It is evident that there is a certain level of social and economic stigmas that are attached to owning a particular piece of technology. In the case of the iPhone, many people believe its owners are trendy and young. I wanted to see if this was actually true or if it was a clever marketing scheme that was put out by Apple. Another aspect of the iPhone I wanted to cover was its role in either aiding or decreasing certain types of online activities such as tweeting, sending messages via Facebook and other social media sites. The main thing I wanted to ensure was that I conducted a well rounded interview rather than one which focused heavily on just the technology side of the I-phone. I believe the iPhone symbolizes much more than a simple phone. It has become the symbol of our generation thus making it imperative to study its ins and outs in greater detail.