Posted on September 8th, 2010 at 7:57 AM by Wan
Listen with webreader

Posted on March 3rd, 2010 at 8:14 AM by Wan
Listen with webreader

43 things

One very interesting social networking site is called 43 things. That is the name of the site. On this social networking site people list their goals and then other people with similar goals discuss how to best achieve those goals. Some goals that have been listed are ‘learn a foreign language, be a good parent, improve my memory, get in shape, lose weight, be a better gardener and the list just goes on and on. As a research tool it would be hard to beat 43 things to find out what people are interested in and concerned about.

Cardomain is an online community site for car enthusiasts. It offers a wide variety of tools that give auto enthusiasts the ability to customize their experience and share their passion with one another. Its mission is to bring together auto enthusiasts and empower them to fulfill their aspirations. Users can create profiles of their cars including pictures and write-ups, view the work of others, and create social network profiles.


Flickr, a Web 2.0 photo-sharing site, illustrates the business and financial impact of uploaders and their remarkable collective user value.  It offers users a way to share photos easily, starting with the simple stream of photos shown. Flickr users who accept the default mode of public photos don’t have to do anything more to share their pictures. They can upload them and add captions and comments (metadata) for their own convenience, and other people can see them immediately. If users want to see the latest photos their friends have posted, they can simply visit their Flickr pages. Those photos can also be better organized and presented as slideshows.

Six Ways Flickr Created User Value Through Interaction:

  • Open Up Digital Content to Global User Interaction
  • Create Better Search Through User-Generated Information
  • Discover and Explore Through Online Groups
  • Catalyze and Amplify Group Social Network Effects
  • DIY Self-Service Syndication
  • Encourage Others to Become Part of Your Digital Ecosystem


Netflix is a proud survivor of the dot-com boom and bust, and in the years since then, it has added more and more community features to its site. Like Flickr, Netflix:

  • Appeared at a time when the nature of a communications medium was changing
  • Distributes a huge quantity of visual information to its users
  • Depends on an ever-evolving web interface for interacting with its customers
  • Grew rapidly thanks to users reporting their experiences to their friends (quickly developing market share that couldn’t easily be challenged)

Unlike Flickr, however, Netflix began in an era when it was still difficult for people to create shareable content, and delivering its services meant physically moving a DVD from its warehouse to the customer and back. The physical nature of the DVD and the cost of purchasing DVD content gave Netflix a set of problems whose solutions point the way toward many of the advantages of a pure-web approach.


For a lot of people, LinkedIn defines business networking. Its contact management enables people to connect to each other easily, offering a self-updating contact list that helps them find the connections they need. The address book tells users how many contacts their contacts have, letting them see at a glance how well-connected their contacts are. Making it easy for users to dive into a network of people they might be interested in knowing. Searches also let users find more people they might want to contact and tells them how many degrees of separation stand between their personal contacts and them.

LinkedIn put members’ existing networks of business relationships and business contact information onto the Web. These networks became more easily searchable, and the networks of people who knew each other could be easily connected and linked. Most businesspeople have received scores of email invitations to join LinkedIn or Plaxo, and now Facebook. The email invitation allowed you to click through to a membership page. Then you could upload a simple profile with name, region, and industry, or a longer bio with photo, education, career, and other professional affiliations. As soon as the profile was loaded, new members were linked to the member who invited them and could then extend their networks by inviting others to join, asking existing members to connect to them, or accepting invitations to connect from existing members. Connections had to be agreed to by both parties, and members were free to disconnect from any unwanted contact.

LinkedIn illustrates some challenges faced for growing quickly, creating trust and maintaining privacy within an open or professional network and monetizing social networks—deciding how to price services and who should receive free services.


Users can present a lot of information without having to master a complex interface. Facebook (like most social networks) also lets users communicate within their network.  The amazing effectiveness of this viral distribution is best told in the words of the iLike blog, shortly after its launch as one of Facebook’s first third-party applications.  It adds new functionality inside users’ familiar Facebook environment. Working this way, Facebook can share its success with a much broader ecosystem of potential partners who can leverage the huge social network inside of Facebook. Facebook itself, rather than the broader Web, acts as the platform here. The problem with using facebook is the viral of facebook beacon. Beacon is Facebook’s targeted social advertising system. Its a new way to socially distribute information and connect businesses with relevant users and their trusted network of friends on Facebook.  The more you reveal about yourself online, including your daily habits, your friends, your shopping habits, etc.—the more that data can be used to create value for the social networking company and their partners. A lack of privacy becomes a fundamental part of their business models.


It is a Opt-In email tools being used for marketing strategy.  Opt-in Email Marketing is to collect your customers’ email addresses so that you can keep them posted for your new posting. Generally speaking, there are two popular types of Opt-in Email Marketing tools in the market. They are Web-based List management service and the List management software.  Some users do NOT recommend List Management Software. It is usually a desktop based software which means you need to keep your computer on a network connection and can’t turn it off. Another thing is that you need to install it if you use the server system. It’s a pain in the neck if you don’t have technical experience. And you have to do a lot complicated configuration, etc. Another problem is that email deliverability will be a problem and you run the risk of being blacklisted by the big email players.


It can be categorised into 4 types bloggers:

  • For blogging babies:
  • For average bloggers
  • For advanced bloggers
  • For IT Professionals

Useful References:

  1. O’Reilly – Web 2 0 A Strategy Guide Apr 2008
  2. Manuel Ortiz Braschi (Kindle Edition – Oct. 5, 2009), Web 2.0 The Latest Internet Wave – Learn The Latest Technology To Leverage You Business
Posted on March 3rd, 2010 at 8:13 AM by Wan
Listen with webreader

There are many Web 2.0 applications that are freely available are such as B2evolution, Nucleus, WordPress, Textpattern, Geeklog and 43 Things.  There are also social networking sites that are dedicated to specific ethnicities; is for African Americans, Babbello is for Australian teenagers, FaceBox is for European young adults, is for Poland, iWiW is for Hungary, is for Latinos, Mixi is for Japan are just a few examples.Other sites as CarDomain for car enthusiasts, Flickr for photo sharing, Gaia for gamers, Gopets for virtual pets, Joga Bonita for football or soccer, or for music. These are only a very few example. There are a great many more.