Posted on August 3rd, 2010 at 3:31 AM by Wan
Listen with webreader

The main use of Enterprise 2.0 within an organization is to improve productivity and efficiency. The ability to unleash mashup capability within an organization can be compelling indeed. The organisational structure of Enterprise 2.0 can help us to provide new views of organization data that we cannot even imagine yet.

It is interesting to see how organisation like Lotus Greenhouse meets the needs of a technology savvy business community in a different approach. By using their mashup strategy called Mashup Center, it combines the power of managing data from across the enterprise with an easy-to-use mashup interface that enables users to drag and drop widgets which uses McAfee’s SLATES concept. These can be connected to RSS feeds, other mashups, wired together and published for future use.  It provides a complete and robust set of tools. The overall strategy is purely based on user-friendly tools that allow users to get started and be productive instanteanously.

Source: Bernal, 2010

In relation to Wikinomics business models, Greenhouse opens a social network for social interaction and collaboration between customers, business partners and IBM. It serves as a focal point for Greenhouse to provide thought and technical leadership in the colloborative space. It enables users to try out available products and features in a live environment as well as inviting peers to collaborate and seek solutions for their business needs.  By being open, they can provide feedback and help drive desired product features. In addition, they can learn new information about interaction, features and opportunities through best practices. By acting global, Greenhouse can engage directly with users and invite them to participate in a community to help provide a vast amount of experience. According to Bernal (2010), it has more than 30,000 registered users, 1,000 blogs with 20,000 customers participating through comments and tagging, nearly 1,000 communities and more than 3,000 average visitors per day.

Source: Bernal, 2010

Also, another excellent example of organisation that uses Enterprise 2.0, is a broadcaster located in Hong Kong called RTHK. They had embedded web 2.0 core tools and technologies into their website. I have site visited their broadcasting complex few years back and I was very impressed with what they have been doing lately. They have setup a podcast station to the community and allows personalised customization for each individual users. Readers can select a list of tags provided in a tag cloud.  With “RTHK on the Go“, it leverages software above level of a single device that allows the community globally to access the content application anywhere at any time from a their phone. Information with voice, pictures, video and text are streamed over any media devices. Viewers can watch prime time news, weather and stock market information. This is a natural extension of services on the ubiquitous mobile phones. It is where videos are interactively accessible anywhere. It offers services that build up communities and brand awareness. For instance, users can take part in a community chat with themed rooms.

For those who prefer to read content in their own language, there is a bilingual language option provided at the site. Also, those who prefer to view in a simple plain interface, they could select it in text mode as well as a site map for being a lightweight application model. RTHK harnesses collective intelligence, which allows user contribution as part of their “architecture of participation”.  This is made possible by participating in their blog where user can have their say immediately on RTHK’s press release.  Anyone who register the site can upload contents for being a citizen journalism. News can be subscribed via email or phone and users can receive latest news headlines in three sessions a day. It can be shared with friends by choosing Facebook, Google, MSN, Delicious or Twitter.

RTHK from Wan Harris on Vimeo.

As part of being perpetual beta, RTHK provides a new platform called “my RTB +Beta“. What’s so cool about this platform, it’s like having your own personalised TV. It offers new subscribed services on TV programmes like drama or documentary for viewers who demand for “What I want to watch, When I want to watch”. RTHK delivers true VoD to subscribers by allowing them to watch any pre-loaded program at anytime from anywhere. By empowering mashups technology, the community can get the latest news report updates, weather information and amazing podcasts using RTHK’s widgets. This micro app brings more convenient and fun to users where it can be downloaded either on a MacOS or Windows platform.

Get ready to blow your mind away! This last example that would mesmerize everyone is an enterprise that uses a 3D suit design. Forget tape measures. The future of tailoring is lasers! A tailor based in london uses revolutionary 3D body scanning to measure their customer in one easy, five-minute visit. According to Jon Buni, managing director of Tailormadelondon, “The company is born out of the idea of bringing elite tailoring back to the masses”. It’s suit scanner is based on Human Solution’s virtual smart LC3D body scanner. The scanner’s optical process is currently the world’s most accurate method of body measurement, capable of calculating over 1,000 body dimensions in a single sitting. The scan takes under ten seconds and produces a 3D image of the subject’s body. According to the Jon Buni, the scanner is about the size of a changing room cubicle and uses eye-safe lasers to create an accurate image of your body. The device and its software cost nearly US$300,000!

The website embeds some web 2.0 technologies, where you could provide feedback by providing ideas, questions, suggestions and many more. By using setster, customers could make appointment with the tailor as this would speed up your suit’s requirements. There are many garments to choose from the web gallery and all are handmade in Germany using cloth from the likes of Zegna, Loro Piana, Holland and Sherry. Existing clients can login their individual usernames, and get all the necessary information they would need from the tailor. I still have yet to see other tailor shops using this kind of technology.

References:

Bernal, J. (2010). Web 2.0 and Social Networking for the Enterprise, IBM Press Pearson plc.
Buni, J. (2010). 3D suit design. Retrieved August 11, 2010.

Greenhouse, L. (2010). Where ideas come to grow. Retrieved August 11, 2010.

Platt, M. (2010). Web 2.0 in the Enterprise: The Architecture Journal. Retrieved August 10, 2010.

Pontefract, D. (2010). The Org Structure of Enterprise 2.0. Trainingwreck  Retrieved August 3, 2010.

RTHK (2010). Radio Television Hong Kong. Retrieved August 11, 2010.

Wikipedia. (2010a). Web Widget. Retrieved August 3, 2010.

Wikipedia (2010b). Video On Demand. Retrieved August 11, 2010.

6 Responses to “ ORGANISATIONAL STRATEGIES – THE WAY FORWARD ”

  • Kelly says:

    Wan, interesting post… I agree with you that RTHK is a great example of implementing enterprise 2.0 into its organization. As you mentioned in your post… RTHK is adopted the concept of enterprise 2.0 and is used web 2.0 tools like forum to increase productivity and efficiency. I think the idea behind it is trying to encourage its staffs to become the co-producers and sharing knowledge with each others. In other words, that forms a knowledge community. Again nice example….

    • Wan says:

      I am just amazed with the technologies they have embedded in their website for the last decade. So many services are being offered freely to the community. As most broadcasters do agree – ‘content is the king”, RTHK has tap on new media technologies to produce multi-sensory and cross-media content, which can be used on a range of platforms such as TV, mobile TV and the Web.

  • Amiel says:

    Yes, you’re right! It seems like some of the older generations are afraid of changes (technophobia). It’s understandable. We feel more comfortable with something that we’ve done for many years and all of the sudden there’s this dramatic change in technology. We do have a choice, to change or not, but if you don’t change you’ll get left behind.

    BTW thanks for pointing that out:)

    • Wan says:

      Yes, you are absolutely right. As Ogrinz (2009) stated in his Mashup Patterns for Modern Enterprise, we have to deal the technology as evolutionary and NOT revolutionary.

  • Amiel says:

    That’s interesting how companies in today’s era are making use of forums in order to share information and learn from each other. Surely it’s a more effective way to ignite the interaction within a business environment. Perhaps this could also improve the communication between customers (e.g. FAQ)?

    On the other hand, what sort of disadvantages might companies face by implementing enterprise 2.0?

    By the way, very cool video and well done! never thought there would be an application like this around. Definitely a more interactive way to express your thoughts to your viewers. However, there was one problem. I can’t seem listen to any of your videos until the background music stops. Perhaps a play and pause button? or it’s here somewhere and I’m just blind haha. Just letting you know in case you haven’t noticed.

    ps – hope you’ve accepted my request for your forum :)

    • Wan says:

      Hi Amiel!

      Finally, you are here! How benevolent & malevolent of you to comment my blog. :) You are absolutely right, Enterprise 2.0 is also about getting feedback from the community, and FAQ may be one of the solution. There are several ways such as observations, surveys, giving questionnaires, interviewing and many more. There is always pros and cons in Enterprise 2.0. I think one of the disadvantages would be like “user experience”. For eg. it’s a different environment of having a meeting discussion over the web rather than a traditional face-to-face approach. It varies in cultures too as some find it very rude for not having eye-to-eye contact.

      With regards to the video, i understand what you’re experiencing as i had received some feedback from others too. You can disable the audio in Flash Gallery under the topic EXPERIENCING VIMEO THROUGH PERPETUAL BETA below. Look for and click on it, so that it turns into . Another alternative approach, would be for me to recode the flash programming, which might be time consuming. The audio plays less than 15secs and stop when the slide show is over. Hence, you might want to enjoy listening to it first before playing other videos – FREE music :)

      With regards to the forum, i’ll check it soon, you don’t need my permission to use it as the registration’s process takes place automatically. The only think you might not have is the privilege of being a moderator, but let me know if you are interested of being one. :)

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