Posted on August 1st, 2010 at 12:00 PM by Wan
Listen with webreader

What is actually a blog? Basically, it is just a web site, which comes from two common words – “web” and “log”, thus being called a weblog or blog for short. It is a web site that contains new articles or contributions in a primaryly chronological order, listing the latest entry on top. In the past, the web 1.0 has one big disadvantage – it is quite complicated and inconvenient to act as an author to take part in the development of content, although it is easy to get information in it. This is called Web 1.0, that inserts limited content in a web. Now, there is Web 2.0 that deals with user generated content. The content is unlimited as anyone can publish in the web. Web 2.0 is about social, collaborative and interactive. Its main feature is the capability that allows readers to respond to what they comment in a blog – “Comment on this”. Thus, by having audience participation, it adds more value to our blog’s content that allows them to add information and diversity of opinion.

Web 2.0 specific technologies such as blogs, wikis, podcasts and RSS feeds or discussion forums have been dubbed as social networks because they are perceived as being especially connected and allow users to develop web app collaboratively and publicly. To date, Web 2.0 enables internet users to actively take part in the further development of the web. Every community in the web is able to contribute easily to any web posts. The main focus of Web 2.0 is on the user’s behaviour, which empower people to communicate, collaborate, contribute and participate.

Last week, I attended an Enterprise 2.0 lecture by Jason Watson. He stressed on implementing the new paradigm shift of the web. I feel the concept of Web 1.0 is where there is a strict prosumer (producer/consumer) approach to delivering web content. The web host build and maintain the web for consumption by readers. The relationship is unidirectional approach, rigid and targeted based on assumptions made by web host or content author. In contrast to this approach, in Web 2.0 model, readers actively participate and contribute to a website in a bidirectional approach, which enables them to interact with the website, thus harnessing collective intelligence from the readers. With Web 2.0, I can create, edit, rate and tag content at will, which provides other users with new information and guides the relevance of what is vital to the social community. According to McAfee (2006), there are six components of Enterprise 2.0 technologies: Search, Links, Authoring, Tags, Extensions and Signals. Consequently, there is a strong relationship between Web 2.0 with McAfee’s Enterprise 2.0 SLATES paradigm.

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Search allows users make use this component to analyse different kind of information that they are looking for. Links allow the blog author guide readers to what is important and provide structure to the content being posted. Authoring allows people to contribute anything relevant to the blog post, whether it is knowledge, insight, personal experience, a comment, a fact, a link and many more.  Comments allow me to understand whether other users have found things useful. Tags allow users to define content. Thus, making it easy for them to identify and categorize content for others to better understand where things might fit or what other users consider important. Tagging and rating allow “better” content to rise to the top of any list. Extensions allow users making connections and communicate with others. This is done by automating some of the work of categorization and pattern matching. Finally, Signals allow users to receive alert when new content of interest appears through RSS technology.

There are many great web 2.0 blogs available. The ones that I would recommend the most are:

  • Sacha Chua Blog – This blog tells about her daily life being an Enterprise 2.0 consultant, tech evangelist, storyteller, geek, and more. What makes her blog great, she implements the O’Reilly Web 2.0 core patterns. The blog is a kind of unique, she elucidates her daily life experience in the journals and provides some tips and traps in personal skill development.
  • Lotus Greenhouse – “Where ideas come to grow”. The tag line used here intrigues me as it helps customers to grow and learn.  This blog is designed to allow IBM partners and customers to come together to use and evolve the technology that IBM provides. It is designed as a living platform where Lotus collaboration products and tools can be used to help innovate and grow available product features. Greenhouse provides tremendous benefit as organizations look to adopt new technologies and grow their capabilities.
  • SEO – This blog deals with everything you need to know in enhancing SEO (Search Engine Optimization) in your blog. Jim Stewart, a friend and google guru, has been providing Internet solutions to corporate and government since 1998. What makes his blog great, he has produced more audio and video content for the Internet than ANY other Australian company and are one  of the twelve Australian, Microsoft endorsed, Windows Media Service Providers. This blog will tell you how to achieve top ranking in major search engines. Getting website traffic is exactly what all the fuss is about when marketers are discussing SEO. The higher a site ranks in the search results that search engines provide to those using key words to find products and services, the more visitors will visit. More visitors = more sales = more profits. In Enterprise 2.0, managers consider that vital to organisation’s business growth.
  • In conclusion, one of my goals that should be set is to fully acknowledge the feedback gathered from my readers as they interact with the tools I provide in my blog. Without a complete feedback loop, much of the effort might be wasted for myself. In order to attract readers, I must ensure my blog is worth reading, worth linking, frequently updated, linked in with other blogs and built a constructive comment. A good example of this would be Sacha Chua’s blog who is living in an awesome life. There is a  saying goes “The pen is mightier than the sword”. Using personalisation as part of her personal branding, I could tell she loves to draw in her blog. There are many drawings that resemble for buttons, links, charts, mind map and many other else. She engages her audience through a variety of social media apps such as Delicious, Digg it, Reddit, StumbleUpon, Twitter, LinkedIn, etc. To date, she has 2288 subscribers, 3164 comments and 3047 on Twitter from her blog.

    One significant benefit of Web 2.0 and Social Networking is that it is now so easy to find content that is interesting, relevant or popular. Consequently, this aspect is changing the way I work with the Web.

    Enterprise 2.0 for dummies?


    Alexander, B. (2006). Web 2.0: A new wave of innovation for teaching and learning? Educause Review, 41(2), 32-44.

    O’Reilly, Tim (September 30, 2005), What Is Web 2.0, Design Patterns and Business Models for the Next Generation of Software. Retrieved July 31, 2010.

    Smith, Gene (2008). Tagging: People-Powered Metadata for the Social Web. New Riders Press.